As one of the most recognisable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel By Design celebrates the company's visual language, design processes and graphical elements. Tracing the influence of comic book culture, this title will connect the dots between graphic design, editorial design, movies and visual culture at large. Marvel By Design displays and investigates the popular graphical elements including logos, covers, lettering, layout and colour palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics. Marvel’s comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising and more.